The norwegian design agency “Anti” is the agency which quite recently declared war against swedish designer jeans such as Acne, Whyred and Cheap Monday. And with the launch of their own jeans line, with a quite remarkable name, the statement can’t be nothing but understood.
Now, whether this is a cheap trick to boost sales or an actual pure hate towards Sweden, well, let’s leave that to speculation. In my opinion, it’s about time we pretentious Swedes get a cocky correction. And honestly, if anyone’s gonna do it, then the Norwegians ought to do it!